SUSTAINABILITY
DESIGN
We are committed into making timeless classic pieces with a lot of attention to detail. We will not be bringing out big collections every few months. In the design process we follow a seasonless and timeless approach. We believe that in the end the most sustainable clothes are those that get worn over and over again, for decades to come. A design principle that we always try to implement is to make the clothes as adjustable as possible - you will choose these pieces even on that-time-of-the-month when you feel bloated, and they will stay in your wardrobe as some of your favorite pieces even when you might be going through a slight weight gain or loss. Our first design the Mini Wrap Dress is a great example of this; you adjust it to fit your exact personal needs, being able to get a snatched waist regardless thanks to its adjustable wrap around function.
SIZING
Adjustable sizing is the key to a more circular fashion economy. The changes that can happen in our bodies are often neglected in the conversations about sustainability. Our Mini Wrap Dress comes in 2 sizes; XS/S and M/L because one size fits many. The dress is designed to be adjustable for your personal needs - it won't squeeze you in wrong places and you are able to make adjustments while enjoying your time feeling comfortable and confident! We are looking forward to being able to provide a bigger size scale than XS-L, but as a small company we need to start somewhere.
''When I'm designing, I like to think about the way a woman's body can change in different phases of menstrual cycle, after a big dinner, or in the case of fluctuating weight. My mission is for women to feel comfortable, amazing and beautiful in our designs, and it will not be possible if the clothing pieces are squeezing or pressing in an uncomfortable way. Our pieces are designed to follow women through these phases and changes as far as possible without having to compromise on an amazing fit. And, of course one-size can't always fit all - it is just the reality, but I definitely want to continue the development in adjustable sizing and find out new ways to make it possible.'' - Kiira, Founder and Creative Director
PRODUCTION
With production we work only with very carefully selected partners - sharing the same values is important to us in any cooperation. Our silk manufacturing happens in Northern Italy, in the province of Como. The Italian company has a strong focus on sustainability, the focus on environmental issues started at a time when sustainability topics were far from being dealt with - a journey towards green economy started early and continues today. Our silk manufacturers fabrics enjoy the highest sustainability certifications. Since 2017 a Sustainability Report has been published, allowing the strong commitment to sustainable development to be demonstrated. The other half of our production happens in a Ready-to-Wear Atelier in Estonia where every piece of clothing is handcrafted with high level expertise and attention to details. The company has 16 employees. The production strives for as low environmental impact as possible and is socially responsible. We follow recycling programs and put extra attention into making sure to really minimize any material waste that could happen as a byproduct - for example, every small piece of excess silk created in the cutting process are carefully collected for later use.
STOCK
We order a very limited stock every time - this enables us to not hold on to any excess stock for longer times, or try to sell products with huge discounts just to get rid of them. Soon, we will also be implementing a pre-order possibility to further ensure that we are ordering the right amount of products.
MADE IN EUROPE
Our production and actions are 100% based in Europe - in Italy, Estonia and Finland. This helps us with strict quality control in any cooperation and being able to for example minimize any unnecessary shipping of goods around the world. Working towards longterm partnerships guarantees transparency and reliability.
FABRIC